Hello good looking people! (to be updated!)
This is a quick post on some must have tools you should be using (or have) for your website(s). I take running a website pretty seriously because it is how I can grow my brand, share content and information, and earn money. The last thing I want to do is spend a bunch of time building a website with a bunch of content and have it not reach anyone.
I don’t know what your goals are for your website but I am pretty sure you want people to visit your site and hopefully you want to earn some money on it as well. If that’s the case, then check out some of my top recommended tools I think you should have if you’re building out your website or business.
My Top 5 Tools I Use
Google Analytics allows you to see how much traffic your website is getting. It’s a super powerful tool that you should install on your website if you haven’t already.
Analytics are very important and useful. With Analytics you get a really good idea about who your visitors are and what type of traffic you’re getting. This allows you to really target your content, services, and products to your visitors.
With Google Analytics you’ll be able to:
- See where your traffic is coming from geographically (location)
- How people are coming to your site (direct links, google search, social shares)
- How long people are staying on your website and what pages they are visiting
- What keywords people are searching to find your site
I have a really good tutorial on how to use Google Analytics. Make sure you check it out.
If you’re big into SEO or content marketing, you’ve probably heard of Google Keywords, but not everyone has. Let me talk briefly about it now and tell you why you must start using Google keywords if you want to drive a lot of traffic to your website.
Google keywords allows you to search for words you should be targeting and tells you if a word is highly searched nor not. There are strategies to choosing the right keywords that I will discuss later but what you should do in the mean time is start learning how to use Google Keywords so you can figure out what phrases and words you should be targeting as part of your content marketing strategy.
Think of keywords as what people type into google and search for. You want a high number of people to find your site by searching for key phrases that pertain to your website so they can find you.
Google keywords also shows you if a keyword is valuable or not. By this I mean, a lot of companies or advertisers will pay for certain keywords to drive traffic to their site. The higher the dollar value of a keyword, the more likely that that keyword is competitive and you can find ways to make money targeting traffic that searches for those words or phrases.
A lot of people write blogs and don’t target specific keywords or have a strategy to content marketing. Google keywords really helps guide your content marketing strategy, so start using it 🙂
Once you’ve used Google Keywords to figure out what phrases or keywords you want to target, you need to make sure you optimize your blog posts/articles to really get them ranked on Google (show up on Google search results).
Yoast SEO is one of the most popular WordPress plugins and helps ensure you place your keywords in the right places so Google ranks your posts for the right keywords and makes your post competitive against all the other posts and articles out there.
Aweber / MailChimp
I am a true believer that the best way to connect with your audience is through email (you just have to do it right). And because of that, I believe list building is still really important.
Two of the most popular email services on the internet are Aweber and MailChimp. These are very similar and both are free upfront. They allow you to collect email addresses and also send out customized newsletters. It seems a lot of the internet world seems to like Aweber more than MailChimp (I use Mailchimp).
I’m going to do some more research on why people like Awber. All I know is MailChimp is really easy to use. So sign up for one of these and put an optin form on your website or blog posts and start collecting emails so you can reach out to your audience and engage them and most importantly make money 🙂
I will be putting up a link here to discuss email optin strategies soon.
LeadPages is probably one of the most powerful tools I have on my websites. If you haven’t heard about Leadpages before it is an optin converter that has helped me increase my email optins by 500% (at least – I’ll calculate later).
I’m all about building my email list so I can target as many visitors / potential customers as possible. Before LeadPages, I just had optin forms like you see on the NYC Tech Club website that say sign up for a newsletter! But then I tested out LeadPages on another site of mine and…well…the results speak for themselves.
Having an optin form is fine and will probably help you get a few email sign ups. But LeadPages offers some really cool tools that will help you increase your optin rates including a bunch of landing pages to choose from and also a pop up boxes that pop up when visitors click on a link or image (free ebook cover??) that will also increase your optin rate.
I encourage you to check out LeadPages if you really want to build your email list and build it fast. I talk about using LeadPages and MailChimp/Aweber in another article and will be putting up a review dedicated to LeadPages in the near future.
So There You Have It
These are the top 5 tools that I’ve been using for all of my online businesses and what I would recommend to you if you asked me what you should be using to drive business and traffic to your site.
There are a lot of tools, plugins and software out there that can help you. But there are also a lot of useless tools that cost a lot of money that will not help you. So be careful and only trust someone that has done what you want to do.
If you have any questions, just ask.
And you are looking to revamp your website or want to make a professional WordPress website, make sure you check out the tutorial that NYC TECH CLUB has put together by clicking on the link above. We also have plenty of other how to make a WordPress website tutorials on our site and YouTube Channel (just check out the header menu for links).